The capture-to-cash funnel: from the first flight to the paid invoice
Every capture job is really a small funnel. It starts with a flight and ends, if everything goes right, with a paid invoice. What happens in between determines whether the job was profitable or just busy.
It helps to walk the whole path once, end to end, and notice where the value is created — and where, in a typical multi-tool setup, it leaks out.
Capture to scene
It begins with images from whatever device fit the site. Those become two things at once: a splat scene you can walk through and a photogrammetry model you can measure. The scene is already an asset — it's the most persuasive thing you can put in front of a prospect, and it cost you nothing extra to generate.
Scene to deliverable to proposal
From the model you produce the deliverable the job actually needs — a roof report, a construction volume table, a listing tour — with each figure carrying the tolerance your capture's control earned. Then the persuasive part: the live scene goes straight into a branded proposal, next to line-item pricing and an e-signature step. The customer explores their own property in 3D and signs in the same place.
This is where keeping everything together pays off most. A proposal with an embedded, explorable capture closes at a different rate than a PDF with a few flat screenshots, and you didn't build it twice.
Proposal to job to cash
Accepting the proposal isn't a dead end — it spins up the job and a deposit invoice automatically. The schedule, the fleet record, the customer messages, and the balance invoice all hang off that same job, so the money stays attached to the work that earned it.
Run that funnel inside one system and the economics shift. The time you used to spend moving files and re-keying records goes back into capturing more jobs — and the customer relationship, instead of scattering across tools, compounds on a single record you own.
Keep reading
One capture pipeline: a phone, a supported drone, or a 360 camera
Universal ingest means you capture with whatever is in your hand and let the platform sort out the rest. Here's how it works and where each input shines.
Read the post →Gaussian splats vs photogrammetry: two outputs from one capture
A splat is the scene you walk through; a photogrammetry mesh and point cloud are what you measure on. You shouldn't have to choose — here's why you get both.
Read the post →Ready to turn a capture into a job?
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